Now-a-days YouTube and Twitter is becoming an essential marketing tool for brands and companies, there has been an emergence of startups that help the vendors track the buzz around a certain individual or brand. Radian6, Visible Measures, Omgili, Omniture and a plethora of others offer tools to monitor blogs, Twitter, YouTube, Facebook and other social media sites for mentions of a company or individual’s name.

Startup Viralheat will be entering this space with the private beta launch of its affordable social media measurement product that searches the social video sites including YouTube, Hulu and Vimeo and Teitter to deliver real-time results of user generated content on these sites.

With Viralheat you can create profiles to track an individual’s name or a company’s name for around 30 different video sites and Twitter. The platform’s Twitter tool will provide the data on how many total mentions an item had on Twitter for the week and for the given day, the most active Twitter user who has Tweet about a brand, the most common language of Tweets, percentage of Tweets about a brand that are Retweets, the most active day of the week for mention of a brand and a sentiment breakdown of Tweets.

For instance, you have created a profile by the name “Obama” it shows that there were 7,000 tweets today including the name “Obama”, and over 32,000 total Tweets this week. The Viralheat service provides a graph with the number of Tweets over the past week and shows the most recent Tweets about the item updated in real-time, all this you can Tweet out directly from Viralheat’s platform or email to others.
Now the video tool can be used to filter the breakdown of a brand or individual over video sties. It helps you to identify how many mentions were made over each video platform. With the video dashboard you will know which the most popular video was, how many videos were found related to a certain brand or name in a given week, the average number of videos downloaded in a day and the total views the videos received in a week. Just like the Viralheat’s twitter feed, the site pulls in a real-time feed of the videos and allows you to email or tweet links to the videos directly from the platform.

We can also export the data directly into PDF files or Excel spreadsheets from the Twitter and video dashboards. This will be helpful for the marketers to share this data with someone else. Likewise, Viralheat also allows users to share a snapshot of their profiles of brands, trends, individual etc with public. Right under the trends page you can see the performance of profiles of brands or individuals with the broken down selection by subject like politics, sports, movies, television etc.

The service provided by Viralheat could be cost effective and user-friendly way to view social metrics data from Twitter and video sites. For sure the price for the tool is affordable which is only $10 per month, you can track 10 profiles on the site. For $10 per month, you can track up to 50 profiles. Tracking Twitter will be useful for companies and brands however Viralheat’s reach is currently limited. One major disadvantage is that the site doesn’t allow you to track other social networks where the brands are mentioned like blogs, Facebook, MySpace, LinkedIn and Flickr. But slowly they will start to incorporate blogs, sites and other social networking sites into the dashboard over the next coming months. And the good news on that is that the fee structure will not get affected by that.