Latest news from LG is that they are shifting their focus from high end mobile phones to much lower end mobile phones. This strategy came into picture since LG has seen drastic market in the low end section than high end.

They plan to concentrate more on the $100 to $200 price slot mobile phones. LG has always been competing in the high end market and has pretty weak hold in the lower market.

Seeing the potential of present world market and the competing business amongst each other, Various companies are now targeting the lower end cell phones to get a grip of general market.

Another reason for this sudden focus could be the financial crisis that may make more people concentrate on lower priced market.

With about 32 million handsets sold in quarter 2 and 3 of 2008, LG plans to shift about 100 million by the end of this year. In order to achieve this, Lower priced market is the best option for it.